Ainoa Winery (formerly Finnviini) has established a distribution agreement for Finland with Vindirekt

We are thrilled to announce our new business alliance with Vindirekt.  Beginning immediately, licensed horeca businesses will be able to purchase our wines through them.

“This is a strategic move that will help us to grow our business, by making our wines more easily available to customers throughout Finland, while allowing us to focus on production, business development and exports” says Paola Guerrero de Cohen, co-founder of Ainoa Winery.  She points to Vindirekt’s outstanding reputation and staff of wine consultants who work with hundreds of fine restaurants to provide quality wines for their menus.  Vindirekt also has well-developed distribution and logistics support.

“We search the world for the finest wines” says Jean-François Galtat, owner of Vindirekt. “We are happy to have found a producer in Finland that makes wines unlike any others in our extensive portfolio, but which still meet our high standards.” With the rise of fine Nordic cuisine, this is an important consideration, as there is a need for quality wines that pair well with Finnish flavors.  Especially for businesses that cater to tourists, it is essential to offer local specialties that will impress visitors.  “We believe Ainoa wines will meet these needs”.

Ainoa will continue to sell directly to some customers, but recommends that all restaurants and businesses in Finland who are interested in trying our award-winning wines contact Vindirekt.

About Vindirekt:

  • Vindirekt was founded by Jean-François Galtat in 1998.

  • Based in Suvilahti, a cultural center for arts and design in Helsinki.

  • Privately owned by Jean-François Galtat

  • First company in Finland to import allocated, rare wines.

  • Focus on exceptionally high quality wines.

David Cohen